Marketing 101

Hello everyone! Hopefully, life is returning to some level of normalcy for all of you. I know there are many people out there who are struggling to find work, so I thought I would dedicate a post to marketing yourself.

Marketing yourself is crucial for any small business or entrepreneur, but increasingly it’s becoming more important for general applicants. The first thing any potential client or employer is going to do is Google you. What are they going to see? Not sure? Google yourself and see what comes up. If you’re heavy on social media, all of these accounts will probably populate first. For those who aren’t, it could be anything at all. Even if you’re positive that you have nothing to be wary about, search yourself anyway, so that you know for sure.

Social media is a delicate dance with the devil. If used correctly, it can be a great way to network with people and find potential opportunities. Incorrectly, it could ruin a relationship with a client. A compelling political opinion or reference on current events may provoke conversation but most likely won’t help you professionally. As an applicant, this matters, but as a business, this is hyper amplified. Here’s my business regimen: I check LinkedIn every day for new connections and I publish a new blog post once every other week. I never troll someone because of their opinion, but I may not do business with them because of it.

In my line of work, business cards are dead. Nobody asks for them, and I don’t know anybody who carries them on their person. Don’t waste your time with them. You’re much better off having a simple website where people can find you or your business. It doesn’t have to be fancy, and you won’t need to hire a webmaster. Think of it more like a billboard on the internet.

I strongly recommend against sales pitches to new connections. I always recommend making it feel as human and organic as possible. Mostly when everything is done online nowadays, a personal human touch goes a long way.

I hope this helps guys. If you’re someone who is struggling to find work, hang in there. It only takes one job or one opportunity to change it all around.

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

Featured Image Credit: Photo by Nikita Kachanovsky on Unsplash

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